boefkik.nl

What It Is

Boefkik is a Dutch creative food imagery studio that is now part of New, an all-in-one creative agency based in Veghel. Its core positioning is to provide visual content services for food clients and other product-focused businesses, covering everything from strategy to production, with its own photo and video studios. The site indicates that its services cover Tilburg and Veghel, and that the team can be contacted by phone, email, or a callback form.

Core Capabilities

Boefkik’s flagship service is packshot product photography, particularly suited to e-commerce, advertising campaigns, and product catalogues. In addition to basic still-life packaging shots, it offers Packshot Plus for shoots that require cooking or food styling, as well as Packshot Extra for special angles or detailed close-ups. Extended services include foodfotografie, productfotografie, foodstyling, recepten, setdressing, video, redactie, and vormgeving. Its delivery details are fairly practical: products can be shot on a transparent background, shadows can be handled as separate layers in Photoshop, and angles such as front view, 45°, and overhead shots are supported. The studio can also safely store refrigerated and frozen products, and says it can handle high-volume projects.

Pricing

Pricing transparency is relatively high for a commercial photography service. Packshot Basic costs €30 per image; from 10 images per session, the price is €25/image; from 25 images, it is €15/image. For Packshot Plus, photography and food styling are both priced at €85/hour, while cut-out/free-background processing costs €12.50/image. Special requirements are quoted individually. The website also offers a free trial packshot worth €30 for the first image.

Pros and Cons

The strengths are clear vertical expertise in food, the ability to bundle photography, styling, set dressing, video, and design, support for shoots starting from just 1 image, which is friendly to small merchants, clear basic packshot pricing and volume tiers, and direct communication with the execution team, reducing information loss. The drawbacks are that key details such as copyright licensing, usage period, payment methods, and final file formats are not disclosed; most creative projects still require a custom quote; and the service appears to be mainly oriented toward local physical product shoots in the Netherlands, with unclear support for cross-border logistics and remote collaboration for Chinese clients.

Best For / Access from China

It is suitable for food brands, restaurant businesses, FMCG merchants, e-commerce sellers, and small to medium-sized clients that need visuals for menus or promotional materials. It is a stronger fit if you have a sample warehouse in Europe or need materials for local market campaigns. Access from China is not stated in the main text, so it is assessed as unknown.