21stcenturygroup.com

What It Is

21st Century Group is a U.S.-based hotel site selection and contract support company for meetings, rather than a typical SaaS or enterprise software product. Its core role is to help meeting planners identify suitable hotels or destination properties, obtain proposals from multiple parties, review contract terms, and negotiate better hotel terms.

Core Capabilities

Based on the information on its website, its services cover the full hotel site-selection workflow: researching and identifying properties based on requirements, contacting hotels in one or multiple destinations, obtaining and reviewing proposals, summarizing proposal highlights, negotiating hotel contracts and concessions, and reviewing key risk points such as deposits, cut-off dates, room-night attrition damages, and cancellation clauses. A notable focus is meeting contract risk management, especially around attrition, F&B minimums, room-use credits, force majeure, and related issues.

Pricing and Business Model

The FAQ clearly states that 21st Century Group earns revenue from commissions paid by hotels and resorts. Meeting planners can use its services at no cost, and there is no need to sign a consulting retainer agreement or long-term contract. The website does not disclose fixed packages, software subscription pricing, or enterprise-tier pricing.

Pros and Cons

The advantages are that the service is focused and well suited to meeting planning teams that lack time or staff; it is free for clients; it can get involved early in the hotel contracting process to reduce room-night attrition and cancellation risks; and it does not take over the entire event project, so planners still retain control over contract signing, deposits, site inspections, and the role of primary hotel contact. The downsides are that it is not a SaaS product, and the website does not show enterprise software capabilities such as an online workspace, automated RFPs, permission management, data security, APIs, or third-party integrations. It is also only suitable for hotel site selection and contract support, not for customers that need a full-service meeting management company, travel execution, or incentive travel operations.

Who It’s For

It is suitable for planners at associations, companies, insurance programs, continuing education programs, incentive travel programs, or leisure groups who manage their own meetings but need outside support with site selection and contract negotiation. It is not suitable for enterprises looking to outsource full meeting management or procure a software platform.

Access from China

Access from mainland China is not covered in the main text, so its status is unknown.