Coldy is a lead generation tool for B2B cold email outreach. Rather than traditional subscription-based EDM, it is designed to help sales and growth teams initiate business conversations with cold prospect lists. Its workflow covers mailbox connection and warm-up, list uploading, AI personalization, email sequence sending, analytics, reply handling, and handoff into a CRM.
The platform lets users connect multiple business mailboxes, and improves deliverability through human-like sending behavior and automated warm-up. For lead lists, users can upload their own B2B data or use sources such as KonturCompass, Export-base, and Sbis. The official site also mentions its own database service, but does not disclose its scale. The AI Agent can identify a company’s real name from its website, determine whether it matches the target customer profile, and generate personalized emails. Pro and higher plans also support in-platform lead reply handling, attachments, PDF personalization, and integrations with Amo, Bitrix, and 500+ other services via Webhook/Albato.
Coldy offers a free plan: 200 active recipients, 200 emails/month, and 2 sending mailboxes. The Standard plan costs 2,900 RUB/month and is suitable for getting started. The Pro plan costs 6,000 RUB/month, increasing limits to 10,000 active recipients and 40,000 emails/month. The Expert plan starts from 9,400 RUB/month and includes advanced features such as automatic Google Sheets import/export. Annual billing saves 20%. Note that AI generation and deep email verification quotas are billed separately, and managed service packages start from 79,000 RUB.
The main strengths are its clear product focus and relatively complete workflow around cold email lead generation. It also provides localized optimization for warm-up and deliverability with Russian email providers, along with Russian-language customer support, Telegram support, free consultations, and a rich set of case studies. The downsides are that its market positioning is clearly Russia-oriented, with limited Chinese and international information. Cold email compliance still depends on the user’s data sources and permissions. We also did not see enterprise-level details such as team permissions, SLA, or API documentation.
Coldy is best suited to SaaS companies, IT service providers, equipment suppliers, exhibition service providers, wholesalers, and professional service teams doing B2B sales in Russia or Russian-speaking markets. It is also suitable for email outreach agencies. It is less suitable for brands primarily focused on subscriber marketing or member lifecycle operations.
The official site does not provide information on access stability from mainland China or payment availability, so access from China is rated as “unknown.” On the payment side, it explicitly supports Russian bank cards and corporate account payments, which may not be convenient for Chinese companies. For overseas market outreach, it can be compared with Smartlead, Instantly, Lemlist, and Apollo. For lead generation mainly in mainland China, it may be better to combine tools such as Tungee, Keta, WeCom, or a local CRM solution.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on coldy.ai official site.
coldy.ai is an Russia Marketing & SEO provider. TG4G tracks its product information, an overall rating of 7.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach coldy.ai directly.