2-0-1.com

What It Is

201 Connected Media is a digital media transformation consulting and implementation service provider. Its website positions the company as “digital media architects.” Judging from its case studies, its core clients are mainly European publishers, broadcasters, e-commerce companies, gaming companies, and media sales organizations. Its services focus on connecting digital advertising strategy, monetization goals, ad tech stacks, and internal processes.

Core Capabilities

Its capabilities are not traditional SaaS feature modules, but project-based services. Key areas include digital P&L transformation, media sales growth, Salesforce-based CRM and Quote-to-Cash processes, advertising platform integration, Adserver/SSP/DSP migration, video ad monetization, data and GDPR privacy compliance, and investment due diligence. The site repeatedly emphasizes starting from the business case, connecting sales, operations, finance, and technology teams, and providing implementation and training.

Pricing and Delivery

The official website does not disclose packages, pricing, free trials, or subscription models. Based on the content, its business model appears to be customized consulting and implementation projects, typically centered on business diagnostics, blueprint design, business cases, system migration, and execution. Scope and pricing would need to be discussed separately before purchase.

Pros and Cons

Its strengths lie in deep vertical industry experience, with case studies covering media and digital platforms such as El País, MTG, RTL, Branddeli, and Spil Games. It also goes beyond strategy by participating in ad server migration, order management, Salesforce processes, and video SSP implementation, giving it a strong execution-oriented profile. Its methodology emphasizes P&L, revenue growth, and process efficiency, making it suitable for media companies seeking results-driven transformation.

The downside is that it is not an out-of-the-box software product and lacks typical enterprise software procurement information such as a standardized feature list, pricing, SLA, security certifications, support channels, and API documentation. Service outcomes may depend heavily on individual consultants’ expertise, while its scalability of delivery and long-term operations capabilities cannot be assessed from the website.

Who It’s For and Access in China

It is better suited to publishers, broadcasters, content platforms, retail media businesses, e-commerce advertising teams, and companies rebuilding their ad tech stack or Salesforce media CRM processes. It is less suitable for small teams that simply want to purchase a standardized SaaS tool. The text does not provide information on access from mainland China, so this is assessed as unknown.